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The 5 Best Branding Fonts Designers Love in 2025

Do You Want to Know About Our Selection of the Top 5 Branding Fonts in 2025? Okay, We’ll Tell You.

Let’s talk about something sneaky but oh-so-powerful in 2025: branding fonts. You know how you can spot a brand from a mile away just by its vibe? That’s typography doing the heavy lifting. It’s not just letters—it’s the soul of a brand, setting the tone before you even process the message. And this year? The font scene is buzzing. Trends are mixing old-school charm with cutting-edge flair, and it’s got everyone hooked. Why should you care? Because nailing the right branding font in 2025 could make your project unforgettable—or leave it fading into the background.

Fonts aren’t just decoration. They’re your brand’s personality in disguise. With 2025 in full swing, designers are raving about typefaces that feel bold yet authentic. Think quirky retro nods, elegant twists, and a splash of playfulness. These aren’t just for the pros—anyone can use them to make their brand pop. Imagine chilling with a pal, scrolling through social media, and stumbling on a design that screams, “That’s it.” That’s what great typography does. So, ready to check out the top five branding fonts ruling in 2025? They’re all up for grabs on platforms like MyFonts, Creative Market, Fontspring, or YouWorkForThem. Let’s get into it—you’re gonna love these.


Why Branding Fonts Matter in 2025

Why bother with fonts? They’re your brand’s first impression. A killer typeface says everything without saying anything. Well, not just since 2025, brands are using typography to spark feelings—nostalgia, boldness, you name it. Designers are mixing textures, weights, and vibes like never before. Ever wonder why some brands stick in your head? It’s the font pulling strings. This year, it’s all about typefaces with character and flexibility. What makes a font perfect for branding? It’s got to be unique, adaptable, and easy to find. These five nail it.


1. TT Biersal: The Rebel with a Cause

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TT Biersal Font Family TypeType
TT Biersal Font Family TypeType

Say hello to TT Biersal, an absolute stunner from foundry TypeType. This font’s got attitude—think wild angles and a 1930s German poster vibe. It’s bold, quirky, and refuses to blend in. Designers in 2025 are obsessed with its energy. Why? It’s perfect for brands that want to shout their uniqueness. Picture it on a music festival flyer or a craft beer label. Ever wanted a font that feels alive? TT Biersal’s your guy. Its crazy italics add motion—pair it with something tame to keep it grounded.

You can purchase the typeface at these platforms:

2. Marsella: Elegance with a French Twist

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Marsella Font Family by Latinotype
Marsella Font Family by Latinotype

Next, Marsella, a stylish sans-serif from Latinotype. This one’s a humanist serif with a 1960s French flair—think chic and artisanal. It’s trending big in 2025 for its timeless sophistication. Brands craving that “ooh la la” vibe love it. It’s great for luxury logos or editorial spreads. Notice how some fonts feel effortlessly classy? That’s Marsella. Its soft curves and generous x-height make it a dream to read. Want your brand to ooze refinement? This one’s a no-brainer.

3. Glisstory: Sophistication Meets Versatility

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Glisstory Font by Pista Mova
Glisstory Font by Pista Mova

Now it’s time to talk about Glisstory from Pista Mova. This font’s high-contrast strokes and flowing curves scream luxury. In 2025, it’s a go-to for polished branding. Think high-end fashion or sleek websites. It’s got that “wow” factor without being loud. Ever seen a font that feels both classic and fresh? Glisstory pulls it off. Its true italics and OpenType extras let you get creative. Try it for a logo or headline—it’s a show-stealer.

You can purchase the font from the following platforms:

Typography Trends Driving 2025’s Branding Fonts

Quick pause—what’s behind these picks? In 2025, typography’s all about mixing it up. Retro’s back, but with a modern spin. Variable fonts are everywhere—super flexible and fun. Authenticity’s key, too—handcrafted vibes are winning hearts. Sound like your thing? These trends reflect what’s clicking with people now. Picking a branding font means jumping on that wave. Pretty awesome, huh?

4. Joyse: Retro Playfulness Done Right

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Joyse Font by Almarena
Joyse Font by Almarena

Designed and published by Almarena, Joyse is a display sans-serif with retro charm. This 2025 newbie’s got a playful edge that’s perfect for bold brands. It’s quirky yet versatile, ideal for startups or fun packaging. Ever wanted a font that feels like a party? Joyse brings it. Its funky shapes and modern twist make it stand out. Think social media graphics or a cheeky logo. Pair it with something sleek, and you’ve got magic.

5. Take Me to Tuscany: Romantic Curves for Days

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Take Me To Tuscany Font by Nicky Laatz
Take Me To Tuscany Font by Nicky Laatz

Last up, Take Me to Tuscany is a handwritten beauty—elegant, curvy, and full of Italian romance. It was designed by Nicky Laatz. In 2025, it’s a hit for brands wanting warmth. Picture it on a wine label or wedding invite. Love that personal, swoony feel? This font’s got it. Its delicate flourishes add a dreamy touch. Use it for logos or headers—it’s like a love letter in type form.


How to Pick the Perfect Branding Font for You

So, how do you choose? Start with your brand’s vibe. Loud and edgy? TT Biersal’s your match. Classy and calm? Marsella or Glisstory. Fun and fresh? Joyse or Take Me to Tuscany. Check versatility—will it shine on a poster and a website? These five do. They’re all on MyFonts or Creative Market, so no stress finding them. Ask yourself: What’s my brand’s story? Play with them. Mix them up. Which one feels like home?

Wrapping It Up: Your 2025 Typography Playbook

There you have it—five branding fonts killing it in 2025. TT Biersal’s bold, Marsella’s chic, Glisstory’s luxe, Joyse’s fun, and Take Me to Tuscany’s romantic. Typography’s your chance to shine, so don’t sleep on it. Snag these on MyFonts or Creative Market, experiment, and find your fit. What’s your brand whispering? How do you want it to feel? These fonts are here to make it happen. Let’s make 2025 your typography year. Which one’s your pick? Spill—I’m all ears!


Feel free to browse WE AND THE COLOR’s Fonts section for more trending typefaces. I also recommend checking out our selection of the 50 Best Fonts Based on the Top Typography Trends to Watch in 2025.

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The post The 5 Best Branding Fonts Designers Love in 2025 appeared first on WE AND THE COLOR.


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