Browse our extensive list of 50 popular fonts based on the top 10 typography trends designers will love in 2025.
We have looked intensively at both current and emerging typography and font trends. Thanks to our global community and close contact with many font designers, we have received a lot of feedback, suggestions, and completely new insights. As we look ahead to 2025, the world of typography is set for exciting changes while we also see some classics again. Designers gravitate toward more versatile, expressive, and innovative fonts, as digital media expands into new realms. Typography continues to evolve with technological advances, including variable fonts, AI, and the resurgence of creative, custom typefaces. Here’s a forecast of the top font trends in 2025, along with five examples for each trend.
1. Neo-Humanist Sans-Serifs
So here we are with our first typography trend that will be very popular in 2025. Neo-humanist sans-serifs blend the structure of geometric fonts with the warmth of humanist designs. These typefaces provide a good balance between precision and personality, offering flexibility across branding and digital platforms. As our beloved minimalism shifts toward a more human-centric approach, these fonts will dominate corporate, tech, and editorial design.
- GT Eesti by Grilli Type
A modern, humanist sans-serif with a warm, friendly tone. GT Eesti combines geometric precision with soft curves, making it versatile for branding and digital content. - Calibre by Klim Type Foundry
A neutral yet approachable sans-serif, known for its clean lines and modernist influence. It’s often used in tech and editorial design for its clarity. - Maison Neue by Milieu Grotesque
A contemporary sans-serif that balances geometric structure with humanist warmth. Maison Neue is ideal for both print and digital use, adding personality without losing readability. - Agrandir by Pangram Pangram Foundry
A bold, expressive sans-serif that emphasizes simplicity while allowing for slight quirks in the letterforms, perfect for editorial design. - Roboto Flex by Font Bureau
An enhanced version of the popular Roboto, this variable font offers flexibility with multiple weights and styles, making it adaptable across a range of projects.
2. High-Contrast Serifs
High-contrast serif fonts are making a comeback, driven by the growing trend toward bold, expressive typography. These fonts stand out with dramatic differences between thick and thin strokes, providing a sense of luxury and elegance. They are perfect for branding, editorial design, and high-end fashion.
- Didot by Linotype
A classic, high-contrast serif known for its elegance and sophistication. It’s frequently used in fashion magazines and luxury branding. There are many more Didot fonts available from various foundries, each offering unique interpretations of this timeless typeface. - Spectral by Production Type
A versatile, high-contrast serif designed for screen readability. Spectral combines elegance with functionality, ideal for editorial and digital media. - Recoleta by Latinotype
A retro-inspired serif that blends modern and vintage elements. Its high contrast and soft curves make it suitable for bold headlines in branding and editorial projects. - Noe Display by Schick Toikka
A high-contrast serif with striking features, perfect for making a bold statement in headlines, particularly in fashion and luxury design. - Farnham Display by Christian Schwartz
A modern serif with high contrast, known for its refined forms. Farnham is ideal for editorial design, combining readability with sophistication.
3. Variable Fonts
Variable fonts are becoming the cornerstone of modern responsive design. These fonts allow for an infinite range of adjustments—weight, width, slant—all from a single file. This makes them ideal for digital environments where adaptability and performance are key.
- Acumin Variable Concept by Robert Slimbach for Adobe Originals
A versatile sans-serif that allows for precise adjustments in weight and width. It’s ideal for responsive web design, offering flexibility without sacrificing legibility. - Inter by Rasmus Andersson
A clean, modern sans-serif designed for digital interfaces. Its variable font capabilities make it perfect for web and mobile designs where flexibility is essential. - Source Sans 3 Variable by Paul D. Hunt. for Adobe Originals
A reliable, open-source sans-serif that offers multiple variations in weight and width. Source Sans is widely used in digital projects for its adaptability. - Spitzkant Variable by Fincker Font Cuisine
The variable version of Spitzkant, a serif font family that is characterized by strong contrasts. It is characterized by pointed, sharp serifs and edges that contrast with round and fine shapes, making them very individual and expressive. - Helvetica Now Variable by Monotype
Helvetica Now Variable is a versatile typeface offering full dynamic control over width, weight, and optical size, providing designers with enhanced flexibility while retaining the classic Helvetica style.
4. Playful Geometric Sans-Serifs
While geometric sans-serifs have long been popular, there’s a shift toward more playful, softer forms. These fonts retain the clarity and structure of geometric designs but incorporate quirky or rounded details that make them feel more approachable and fun. This trend aligns with the rise of brands seeking to appear friendly and accessible.
- Avenir Next Rounded by Linotype
A playful version of the classic Avenir, featuring rounded edges that add softness to the geometric forms. It’s ideal for branding and UI design. - TT Norms Pro by TypeType
A versatile geometric sans-serif with a wide range of styles, TT Norms Pro adds subtle personality with its balanced letterforms. - CoFo Sans by Maria Doreuli for Contrast Foundry
A modern geometric sans-serif with playful details, CoFo Sans brings warmth to digital and branding projects, without losing clarity. - Sailec by Type Dynamic
A clean, minimalist sans-serif with a geometric structure, Sailec is suited for tech branding and editorial projects that require precision. - Quicksand by Andrew Paglinawan
A rounded geometric sans-serif that feels approachable and friendly. Quicksand is popular for startups and creative industries looking for a playful yet professional look.
5. Contemporary Monospace Fonts
Monospace fonts, traditionally associated with coding and technical applications, are gaining wider popularity in design. Their consistent spacing and retro-tech aesthetic are being reimagined with contemporary updates, making them perfect for modern branding, editorial design, and digital interfaces.
- IBM Plex Mono by Mike Abbink, Bold Monday
A highly legible monospace font designed for both coding and design projects. Its modern, clean aesthetic makes it suitable for branding in tech industries. - Space Mono by Colophon Foundry
A retro-inspired monospace font with futuristic undertones, Space Mono brings a playful touch to tech branding and experimental design projects. - JetBrains Mono by JetBrains, Philipp Nurullin, and Konstantin Bulenkov
A functional monospace font designed specifically for developers. Its distinctive letterforms and spacing enhance readability and style in both coding and digital designs. - Heimat Mono by Atlas Font Foundry
A stylish monospace font with added flair, Heimat Mono combines the technical precision of monospace with a touch of personality, making it great for creative coding environments or contemporary designs. - Söhne Mono by Klim Type Foundry
A contemporary monospace font with a clean, simple design. Söhne Mono is ideal for projects requiring a modern, minimalist aesthetic with a tech-forward approach.
6. Decorative and Custom Fonts
As brands seek to stand out in a crowded marketplace, custom fonts are becoming more popular. Decorative typefaces are used to create unique, memorable branding. These fonts often feature bold, experimental designs with custom ligatures and distinctive shapes that make them highly expressive.
- Domaine by Klim Type Foundry
A decorative serif that combines elegance with flair. Domaine is often used in high-end editorial projects and branding, offering a touch of luxury and sophistication. - Lora by Cyreal
A modern serif with a slightly playful edge, Lora works well for branding and editorial design, offering a distinctive yet approachable look. - GT Zirkon by Grilli Type
A bold, decorative sans-serif with experimental shapes. GT Zirkon is perfect for projects that need a strong visual identity, especially in the fashion and creative industries. - Gräbenbach by Camelot Typefaces
A decorative serif with high contrast and unique features, Gräbenbach is ideal for luxury branding and editorial projects seeking a strong, memorable visual presence. - Grenette by Colophon Foundry
A distinctive, high-contrast serif that adds personality to branding projects. Grenette’s unique letterforms make it perfect for brands looking to stand out.
7. Hyper-Minimal Sans-Serifs
Hyper-minimalism in typography is gaining traction, especially in tech and corporate branding. These fonts strip away unnecessary details, leaving behind pure, neutral forms. They are ideal for digital interfaces where clarity and legibility are paramount.
- Neue Haas Grotesk by Linotype
A modern revival of Helvetica, Neue Haas Grotesk is a clean, minimalist sans-serif that works well in corporate branding and digital interfaces. - Untitled Sans by Klim Type Foundry
A neutral sans-serif designed to be unobtrusive yet functional, Untitled Sans is perfect for projects where clarity and simplicity are key. - Helvetica Now by Monotype
An updated version of the iconic Helvetica, offering improved legibility and flexibility for modern digital design. - Basis Grotesque by Colophon Foundry
A minimalist sans-serif with a subtle personality, Basis Grotesque is ideal for projects that require clean, contemporary typography with a touch of character. - Suisse Int’l by Swiss Typefaces
A sleek, hyper-minimal sans-serif that emphasizes neutrality and legibility. Suisse Int’l is often used in tech branding and corporate design.
8. Retro-Futuristic Fonts
Retro-futuristic fonts are becoming more common as designers blend nostalgic elements from the past with a forward-looking aesthetic. These typefaces often draw inspiration from vintage technology, sci-fi, and early computer interfaces, but they feel contemporary and fresh.
- Eurostile by URW Type Foundry
A classic retro-futuristic font with sharp, square letterforms. Eurostile evokes a sense of nostalgia for mid-century technology and space exploration. - Compacta by ITC
A condensed, bold typeface that feels both retro and modern. Compacta is often used in headlines and posters that need to make a strong impact. - Space Grotesk by Florian Karsten
A modern sans-serif with retro-futuristic roots, Space Grotesk is ideal for tech branding and projects with a futuristic edge. - Neue Machina by Pangram Pangram
A bold, industrial sans-serif with sci-fi influences, Neue Machina offers a modern take on retro-futuristic design, perfect for tech and entertainment brands. - Unica77 by Lineto
A blend of classic and futuristic aesthetics, Unica77 is a reimagined version of a 70s sans-serif, combining clarity with a sense of nostalgia for early digital interfaces.
9. Handwritten and Organic Fonts
As authenticity and personalization grow in importance, handwritten and organic fonts are trending. These fonts offer an approachable, artisanal feel, perfect for brands that emphasize sustainability, craft, and personal connection.
- Pacifico by Vernon Adams, Jacques Le Bailly, Botjo Nikoltchev, and Ani Petrova
A playful, handwritten font with a retro feel. Pacifico is ideal for projects that want to evoke a sense of warmth and nostalgia. - Lust Script by Positype
A bold, cursive script with elegant, sweeping curves. Lust Script is perfect for branding projects that need to feel luxurious and handcrafted. - Pink Champagne Script by Nicky Laatz
A chic typeface designed to emulate natural handwriting. Pink Champagne Script comes with inky, wobbly edges to provide an even more authentic look. - LiebeHeide by LiebeFonts
Originally handwritten with a pen, LiebeHeide Fineliner, designed by Ulrike Rausch of the acclaimed foundry LiebeFonts, offers a great balance between sophistication and personality. - FF Mr K by FontFont
A unique handwritten font with an irregular, organic feel. The FF Mr K font is perfect for brands that want to emphasize individuality and creativity.
10. Rule-Breaking Fonts
Fonts that deliberately break traditional design rules are gaining popularity as designers seek to challenge conventions and explore new creative territories. These fonts embrace irregularities, asymmetry, and unconventional proportions, making them ideal for projects that want to stand out with bold, disruptive visuals. Expect to see these fonts in experimental branding, editorial, and creative industries where risk-taking is encouraged.
- Thierry Leonie by Viswell
A bold and playful display font that brings personality to any design. With its condensed style, friendly sans-serif design, and charming ligatures, Thierry Leonie is perfect for eye-catching headlines, logos, and posters. - Beastly by Oh no Type Company
A grotesque typeface that distorts classic letterforms into irregular, exaggerated shapes. Beastly is ideal for projects aiming to make a rebellious, unapologetic statement. - Nekst by Serebryakov
A raw, chaotic font with erratic, fragmented letters. Nekst embraces asymmetry and imperfection, pushing the boundaries of legibility for a striking visual impact. - Gira Sans by Rui Abreu
A whimsical, rule-breaking typeface that distorts traditional geometric sans-serifs. Gira Sans introduces unexpected angles and unique proportions, making it stand out in creative editorial design. - Garalda by TypeTogether
A contemporary serif with playful deviations from classic forms. Garalda bends the rules of traditional serif fonts with irregular strokes and surprising details, perfect for experimental typography.
The typography trends for 2025 show a mix of technological innovation and human-centric design. From variable fonts to playful geometric sans-serifs and fonts that boldly break existing typography rules, designers have more creative tools than ever to experiment with. Whether you’re working on branding, editorial design, or digital interfaces, these trends offer a glimpse into the future of typography—where form and function continue to evolve in harmony.
As always, we look forward to reading your feedback. Which fonts do you currently like to work with or do you perhaps already have experience with AI-generated fonts?
All images © by the respective designers. Feel free to find more trending typefaces in the Fonts section on WE AND THE COLOR.
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